The Winning Message

Candidate Behavior, Campaign Discourse, and Democracy

By:

Adam F. Simon

Format:

Paperback / softback

Series:

Communication, Society and Politics

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Description

This study breaks new ground in investigating candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? The project takes an innovative approach to answering this question by bringing together critical and empirical methods as well as game theory in a sophisticated yet readable text. The answer comes in four parts. First, Simon develops the idea of dialogue as a standard for evaluating political campaigns. Second, he shows that candidates' self-interest in winning leads them to avoid dialogue, that is substantive campaign discourse. Third, he demonstrates the beneficial effects produced by the little dialogue that actually occurs. Fourth, he pinpoints the forces responsible for these rare occurrences. The major lesson of this work is that campaign reform under its present guise will not bring about the more substantive campaigns that the public desires.

Release date NZ

April 29th, 2002

Author

Adam F. Simon

Audiences

Professional & Vocational
Tertiary Education (US: College)

Illustrations

24 Tables, unspecified; 14 Line drawings, unspecified

Pages

198

Series

Communication, Society and Politics

Dimensions

152x227x13

ISBN-13

9780521001915

Product ID

2041621

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