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The Visionary Package on Hardback by Herbert M. Meyers
The Visionary Package on Hardback by Herbert M. Meyers
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The Visionary Package

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Hardback
$154.00
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Description

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

Author Biography:

HERBERT M. MEYERS is the retired founding partner of Gerstman+Meyers, a leading Brand Identity and Design Consultancy servicing Fortune 500 clients worldwide. He is a leading branding practitioner and past president of Package Design Council International and recipient of numerous design awards. Herbert Meyers was the first ever to receive the organization's PDC Award for Life time Packaging Excellence and Leadership. RICHARD GERSTMAN is Chairman of Interbrand US, the world's leading brand consultancy and founding partner of Gerstman+Meyers, with Herbert Meyers. He has worked with inter
Release date NZ
October 29th, 2004
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Edition
2005 ed.
Illustrations
xiv, 242 p.
Pages
242
Dimensions
155x235x18
ISBN-13
9781403906779
Product ID
1691273

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