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The Value of Information Updating in New Product Development by Christian Artmann
The Value of Information Updating in New Product Development by Christian Artmann
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The Value of Information Updating in New Product Development

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Description

Managing uncertainty in new product development projects for improved valuation and decision making is one of the most complex and challenging problems in operations management. It is important for any corporation depending on the success of new products and innovations. This work shows how uncertainty can be handled and partly resolved by conducting an information update during the development process. It is one of the first comprehensive models that combine statistical decision theory in form of Bayesian analysis with a real options framework for projects exposed to different sources of uncertainty. The proposed framework makes an important theoretical contribution in addressing this problem, while at the same time being of significant value to managers who face the difficult task of evaluating and managing complex product development projects.
Release date NZ
February 17th, 2009
Audience
  • Professional & Vocational
Illustrations
41 Illustrations, black and white; XVIII, 208 p. 41 illus.
Pages
208
Dimensions
156x234x12
ISBN-13
9783540938323
Product ID
2771205

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