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The Value Net on Hardback by Cinzia Parolini
The Value Net on Hardback by Cinzia Parolini
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The Value Net

A Tool for Competitive Strategy
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$236.00
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Description

This text offers a usable framework for modern strategic analysis. First presented to the Strategic Management Society at their Annual Conference in Phoenix, this methodology (the "value net" methodology) takes into account a firm's blurred and shifting boundaries. It aims to provide a tool for mapping and analyzing a competitive system and developing new creative competitive strategies.

Author Biography:

Cinzia Parolini is Associate Professor of Business Administration at Bocconi University and Senior Faculty Member at the Strategic Management Department of SDA Bocconi. She is responsible for in-company research in the field of competiti ve intelligence and strategic management and co-ordinates a research team that applies the Value Net methodology within different industries on behalf of individual companies.
Release date NZ
August 31st, 1999
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Pages
300
Dimensions
158x236x25
ISBN-13
9780471987192
Product ID
3091213

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