Dr Kenneth Lee is a professor at Loughborough Business School in the UK. Prior to that he was an associate professorial lecturer at the London School of Economics and Political Science. Before academia Kenneth was a Managing Director & Head of European Equity Research at Barclays Capital. Prior to this he was also a Managing Director and a ranked accounting and valuation analyst at Citi Investment Research in London. Professor Lee is a Fellow of the Institute of Chartered Accountants, a member of the Institute of Taxation, a CFA Charterholder and holds a doctorate from Aston Business School. Dr Mark Aleksanyan is a Senior Lecturer in Accounting and Finance at the Adam Smith Business School of the University of Glasgow. His main expertise and research interests are in the areas of financial analysis and equity valuation, as well as information processing and decision-making of capital market actors. Dr Meitner is the managing partner of VALUESQUE, a consultancy firm that focuses on business valuations and financial analysis. He also serves as a publicly appointed and sworn expert for business valuation (verified by the German Chamber of Commerce and Industry). Neil Pande is a financial training consultant based in London. Most recently Neil was a Senior Instructor at the UBS Research Academy where as part of the number-one-ranked Fundamental Analytics team he was integral in building an EdTech platform consisting of hundreds of audio, video and immersive ebook digital assets, including the "Build Better Models" manual, aimed primarily at buy-side portfolio management clients.