Nicci Gerrard is a writer and campaigner, a celebrated novelist and recipient of the 2016 Orwell Prize for Journalism 'Exposing Britain's Social Evils'. This work grew out of her father's death from dementia in 2014 and her belief that the disease, its impact on individuals, families and wider society, needs light thrown upon it in order to improve the experience and support of those affected. Nicci Gerrard is also co-founder of John's Campaign, named after her father, which has campaigned to give carers of those with dementia the same rights as parents of children to accompany them in hospital. Recognised by NHS policy makers, by charities, by nurses and doctors and carers, almost every hospital across the U.K. has now signed up.