Non-Fiction Books:

The Trojan Mouse

How Disney Is Winning the Culture War
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Paperback / softback
$47.00
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Description

For Christians and conservatives, the long American culture war has increasingly come to resemble a culture siege. Yet no weapon has done more devastating damage to our beliefs and values then the one we've gladly ushered past our gates: Disney. For the past 30 years, Disney has enjoyed unfettered access to the hearts and minds of American consumers, and has used that extraordinary influence to subvert the values and beliefs we once held dear.The Trojan Mouse is your definitive guide to unlocking the messages, values and beliefs hidden inside Disney movies from Snow White to the Frozen franchise. Screenwriter and film critic Samuel Lively gives the behind-the-scenes scoop on how Disney transformed from a shining beacon of traditional values to a giant Trojan Mouse, a devastatingly effective weapon of culture war. Cracking open everything from cherished favorites like Beauty and the Beast to recent hits like Wreck-It Ralph with unflinching analysis, The Trojan Mouse brings the progressive agenda of the storytellers to light. After laying these ideas bare, Lively equips concerned parents and leaders with the tools to counteract this influence and guard the hearts and minds of those dearest to us.Spanning the 9 decades of Disney's existence, The Trojan Mouse serves as a cultural history of Disney and a primer on the American culture war. The book divides into 6 chapters. The first addresses the power of storytelling to change hearts and minds. The ensuing chapters explore the ideologies that dominate each of the four distinct Disney eras, beginning with Walt Disney's conservatism and ending with the "woke" social justice messaging of the modern era. The final chapter details the methods consumers can use to neutralize Disney's subversive influence. An appendix explores the ideological battles underway in Disney's star subsidiary, Pixar.
Release date NZ
November 17th, 2019
Author
Audience
  • General (US: Trade)
Pages
216
Dimensions
152x229x12
ISBN-13
9781734257014
Product ID
32348445

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