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The Tipping Point

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The Tipping Point

How Little Things Can Make a Big Difference

Format

Paperback

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The Tipping Point by Malcolm Gladwell
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Description

"The Tipping Point" is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are capable of sudden and dramatic changes in direction. Years of well-intentioned intervention may have no impact at all, yet the right intervention - at just the right time - can start a cascade of change. Many of the social ills that face us today, in other words, are as inherently volatile as the epidemics that periodically sweep through the human population: little things can cause them to "tip" at any time and if we want to understand how to confront and solve them we have to understand what those "tipping points" are. In this study, Malcolm Gladwell explores the ramifications of this. Not simply for politicians and policy-makers, his method provides a way of viewing everyday experience and seeking to enable us to develop strategies for everything from raising a child to running a company.

Author Biography

Malcolm Gladwell is a writer for the NEW YORKER. This is his first book.
Release date NZ
May 1st, 2001
Country of Publication
United Kingdom
Imprint
Abacus
Pages
288
Dimensions
110x176x18
ISBN-13
9780349114460
Product ID
1698080

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