Self-Help Books:

Blink: The Power of Thinking Without Thinking

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25% of people buy Blink: The Power of Thinking Without Thinking and The Tipping Point : How Little Things Can Make a Big Difference ~ Paperback / softback ~ Malcolm Gladwell.

Buy together: $56.30

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4.7 out of 5 stars Based on 7 Customer Ratings

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"Stunning insight into how we make decisions"
5 stars"
Purchased on Mighty Ape

This is a brilliant, concise read that lays bare how many of our decisions are made, especially snap judgements. Gladwell collates the results of studies and real life examples of how our unconscious thought often trumps our conscious thought, and how we can learn to control our instincts better. I won't spoil his conclusions, they're best revealed when supported by the rest of the book. Highly recommended!

1 out of 1 people found this review helpful.

Description

Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of 'blink' could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies. You'll never think about thinking in the same way again.

Blink is about the first two seconds of looking--the decisive glance that knows in an instant. Gladwell, the best-selling author of The Tipping Point, campaigns for snap judgments and mind reading with a gift for translating research into splendid storytelling.
Building his case with scenes from a marriage, heart attack triage, speed dating, choking on the golf course, selling cars, and military maneuvers, he persuades readers to think small and focus on the meaning of "thin slices" of behavior. The key is to rely on our "adaptive unconscious"--a 24/7 mental valet--that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea. Gladwell includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us "mind blind," focusing on the wrong cue leaves us vulnerable to "the Warren Harding Effect" (i.e., voting for a handsome but hapless president). In a provocative chapter that exposes the "dark side of blink," he illuminates the failure of rapid cognition in the tragic stakeout and murder of Amadou Diallo in the Bronx. He underlines studies about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.In this brilliant, cage-rattling book, one can only wish for a thicker slice of Gladwell's ideas about what Blink Camp might look like.--Barbara Mackoff

Author Biography

Author, journalist, and cultural commentator Malcolm Gladwell was born in 1963. He has worked for the Washinton Post and the New Yorker. His bestseller, The Tipping Point captured the world's attention with its theory that a curiously small change can have unforeseen effects, and the phrase has become part of our language, used by writers, politicians and business people everywhere to describe cultural trends and strange phenomena.

Author Biography:

Malcolm Gladwell is the author of six international bestsellers- The Tipping Point, Blink, Outliers, What the Dog Saw, David and Goliath and most recently, Talking to Strangers. He is the host of the podcast Revisionist History, a staff writer at The New Yorker, and co-founder of the audio company Pushkin Industries. He graduated from the University of Toronto, Trinity College, with a degree in history. Gladwell was born in England and grew up in rural Ontario. He lives in New York.
Release date NZ
February 23rd, 2006
Pages
304
Audience
  • General (US: Trade)
Dimensions
129x198x17
ISBN-13
9780141014593
Product ID
1684171

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