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The Theory and Practice of Revenue Management by Kalyan T Talluri
The Theory and Practice of Revenue Management by Kalyan T Talluri
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The Theory and Practice of Revenue Management

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Description

The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book's purpose is to provide a comprehensive, accessible synthesis of the state-of-the-art in Revenue Management.
Release date NZ
February 23rd, 2005
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Illustrations
XXXII, 714 p.
Pages
713
Dimensions
156x234x38
ISBN-13
9780387243764
Product ID
3404872

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