The Ten Tenets of Business Success is written from a basis of over twenty years' personal experience of coaching directors of small and medium-sized enterprises, many of whom started their businesses from scratch or inherited family businesses and were determined to make them grow and change. This is not a report of findings from an academic study of entrepreneurs, but observations based on the characteristics those people displayed and their responses to facilitation of their personal development. This book examines the recognizable features and traits of entrepreneurial thinking and then follows with chapters on each of ten tenets (or principles) inherent in business effectiveness. These should provide the entrepreneur with an easy-to-read set of guidelines for ongoing success.