In the digital age, success is increasingly dependent on the ability to transform and join the dots to fill the gaps that exist in your problems along your journey. This requires more data and more people to co-create together to achieve more value, better and faster... Do you want your business and career to survive and soar in the future? Then you must be prepared to evolve and transform how you conduct business and how you personally work by embarking on a journey. A journey of applying strategies designed to teach you how to effectively play 'S.M.A.R.T.' and 'win' in the game of business and career ascension. 'The Strategy Journey' will show you how to navigate the business lifecycle using a framework and methodology. The framework encapsulates five models to represent 'The Strategy Journey' stages: Mission, Business, Value, Operating, and Transformation. Applying these models using the methodology addresses three fundamental scenarios challenging businesses today: Business Design for Disruption, Transformation Operating Models with Service Design, and Managing the Transformation Journey. This book is written with the practitioner in mind. It uses case studies to show the framework in action and is structured for easy reference. Five reusable, data-driven templated canvases support each of the five models to bring the framework to life. All the models in the framework have been designed to apply the three approaches that empower you to achieve effective digital transformation - to be value-driven, customer co-created, and network-connected, while problem solving to overcome your business challenges. This book should be on the desk of every strategist, business owner, entrepreneur, transformation leader, product and service owner, innovator, designer, product manager and architect, and any consultant or coach engaged to facilitate digital transformation, and indeed anyone who wants to help their business and career achieve success on their strategy journeys in the digital economy.