At university Jon and Tim wrote sell-out Edinburgh shows together. They appeared on the BBC's 'Best of the Fringe' and were offered jobs writing comedy for BBC Radio but, flush with the endless possibilities of youth, put it off while they did other things instead. Regrets? Just that one. Jon plumped for an eventful career in advertising and, latterly, technology investment that has seen him become a fixture on the Sunday Times 'Britain's 500 Most Influential People' list. Tim meanwhile spent many years in ventures such as building & filling a fringe theatre, performing stand-up poetry and living in various parts of the globe - before finally returning to the UK to work as an advertising brand planner with itchy feet and fingers. One day while attending to one of many sidelines - as a columnist in Top Gear magazine - Jon had a moment. Alone in a lift, he met The Stig, who non-verbally communicated that it was high time someone wrote a book for his many younger fans. Jon called Tim, they fired up their flux capacitor and returned, sliding doors-style, to the career they'd always thought they should have had in the first place.