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The Starbucks Brand by Silke Specht
The Starbucks Brand by Silke Specht
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The Starbucks Brand

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Description

Research Paper (undergraduate) from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Southern Denmark, language: English, abstract: This project assignment shall provide some insights into the problems Starbucks has to face today, why they occurred and how they might be solved. More specifically this project focuses on the question: why have customer difficulties perceiving values added by Starbucks?
Release date NZ
September 11th, 2013
Author
Pages
28
Audience
  • General (US: Trade)
Publisher
Grin Publishing
Imprint
Grin Publishing
Dimensions
148x210x2
ISBN-13
9783656490579
Product ID
26937744

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