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The Springboard by Stephen Denning
The Springboard by Stephen Denning
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The Springboard

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Description

The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers. Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.

Author Biography:

Program director for knowledge management at the World Bank, the massive international financial organization (it lends approximately $30 billion each year). He contributes to knowledge management and organizational learning publications and presents very frequently at leading professional management conferences.
Release date NZ
October 12th, 2000
Audience
  • Professional & Vocational
Pages
246
Dimensions
152x229x13
ISBN-13
9780750673556
Product ID
2080215

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