José A. Cobas is Professor Emeritus of Sociology at Arizona State University. Among his publications are (with Jorge Duany and Joe R. Feagin) How the United States Racializes Latinos: White Hegemony and Its Consequences (Paradigm 2009), (with Joe R. Feagin) Latinos Facing Racism: Discrimination, Resistance, and Endurance (Paradigm 2014), and (with Joe R. Feagin, Daniel J. Delgado, and Maria Chávez), Latino Peoples in the New America: Racialization and Resistance (Routledge 2019). Bonnie Urciuoli is Professor Emerita of Anthropology at Hamilton College where she taught linguistic and semiotic anthropology. She has published on race/class ideologies of Spanish–English bilingualism in New York City, on the discursive production and marketing of "skills" in the United States, and on the construction and marketing of studenthood and diversity in U.S. higher education. Her books include Exposing Prejudice: Puerto Rican Experiences of Language, Race, and Class (1996), Neoliberalizing Diversity in Liberal Arts College Life (forthcoming), and an edited volume, The Experience of Neoliberal Education (2018). Joe R. Feagin is Distinguished Professor of Sociology at Texas A&M University. He specializes in systemic racism studies. Among his books are Latinos Facing Racism (2014, with J. Cobas), Racist America (4th ed., Routledge 2019, with K. Ducey), Rethinking Diversity Frameworks in Higher Education (Routledge, 2020, with E. Chun), The White Racial Frame (3rd ed., Routledge 2020), and Revealing Systemic British Racism (Routledge 2021, with K. Ducey). He is the recipient of the American Association for Affirmative Action’s Fletcher Lifetime Achievement Award and the American Sociological Association’s W. E. B. Du Bois Career of Distinguished Scholarship Award, Cox-Johnson- Frazier Award, and Public Understanding of Sociology Award. He was the 1999–2000 president of the American Sociological Association. Daniel J. Delgado is Associate Professor of Sociology or at Texas A&M University in San Antonio. His research is focused on three areas: a Latino/a student’s experiences in higher education, middle-class Latinx experiences with processes of racialization, and understanding how race and space intersect in the Southwest. He has published in several edited volumes and journals and is co-editor (with José A. Cobas and Joe R. Feagin) of Latino Peoples in the New America: Racialization and Resistance (Routledge 2019). He lives in his hometown of San Antonio, Texas.