In this groundbreaking book, a globally respected figure in the business community uses his expertise to rethink attitudes to risk in business. This book aims to encourage and advise the potential entrepreneur, divulging Cohen's own experiences and approaches to business to give the reader the skills necessary to turn daunting possibilities into successful ventures. Risk becomes a profitable opportunity when properly understood. Cohen offers essential insights into every element of risk-taking. He addresses skills such as awareness, focus, determination and decisiveness while introducing crucial comparative tools, methods of risk calculation and risk psychology in order for the reader to effectively measure, manage and cope with risk in every type of investment.

Author Biography

Sir Ronald Cohen came to Britain from Egypt at the age of eleven after winning a scholarship to Oxford. After becoming president of the Oxford Union he attended Harvard Business School. As well as founding Easdaq, he founded the Apax Group in 1972, of which he is now chairman. He was knighted in 2001. Previous titles: None.