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The Routledge Companion to the Future of Marketing

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The Routledge Companion to the Future of Marketing

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Description

The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

Author Biography:

Luiz Moutinho is Foundation Chair of Marketing at the University of Glasgow Business School, UK Enrique Bigné is Professor of Marketing at the University of Valencia, Spain Ajay K. Manrai is Professor of Marketing at the Alfred Lerner School of Business, University of Delaware, USA
Release date NZ
December 17th, 2013
Audience
  • Tertiary Education (US: College)
Contributors
  • Edited by Ajay K. Manrai
  • Edited by Enrique Bigne
  • Edited by Luiz Moutinho
Illustrations
53 Tables, black and white; 56 Line drawings, black and white; 16 Halftones, black and white; 72 Illustrations, black and white
Pages
474
Dimensions
174x246x30
ISBN-13
9780415625920
Product ID
21462838

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