The Reputation Game

Name: The Reputation Game
SKU: 27395703
Price: 40.00 NZD
Availability: InStock

The Art of Changing How People See You

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Paperback / softback

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Description

You’re already playing the game, whether you like it or not. You can try to ignore what others say about you or you can choose to learn the rules and discover that the potential benefits are unlimited. Reputation can’t be owned or managed – not by an individual, an organization or the media professionals they employ. Instead, it is a gift of trust bestowed upon us by customers, colleagues, fans or friends. So how is it that VW suffered a huge blow in the wake of emissions scandal, but their cars are still hugely popular? How has Pope Francis begun to rebuild the name of the Catholic Church after a series of damaging scandals? Through pioneering research and interviews with a host of major figures ranging from Jay Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Booker Prize-winner Hilary Mantel, the authors reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.

Author Biography:

David Waller is a partner in a global consulting firm where he specialises in developing and executing strategic communications programmes for international companies, financial institutions and governments. A former journalist with the Financial Times, he has also written a number of well-reviewed business and history books. Rupert Younger is founder director of the University of Oxford’s Centre for Corporate Reputation, where he researches how reputations are created, sustained, destroyed and rebuilt. He is also co-founder of the Finsbury Group, the global strategic communications firm headquartered in London.

Release date NZ

June 7th, 2018

Author

Audience

General (US: Trade)

Edition

MMP

Pages

304

ISBN-13

9781786073518

Product ID

27395703

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