The Pro's Guide to Mastering Retail Store Design" is a comprehensive guidebook on the art of retail store design. In this book, Jean-Pierre Bobbaers, the founder of IMAGINIF, a leading European retail design agency, shares his 30 years of expertise in the field. Through an in-depth exploration of key principles and techniques, this first book covers the crucial areas of retail store design: understanding retail store design, business strategy and planning, and positioning and branding strategies. Bobbaers shares his insights and tips on how to create a memorable shopping experience for customers while staying true to a brand's identity. This book also includes a chapter on the Business Model Canvas, a tool that helps retailers plan their business strategy and operations. Bobbaers provides guidance on how to use this tool to create a successful retail store. Whether you're a small business owner, architect, designer or a retail professional seeking to enhance your customer's shopping experience, this book has something to offer for everyone. This is the first book out of three in the series, providing readers with an in-depth understanding of retail store design.