The Practical Marketing Handbook of Definitions

Second Edition

By:

Michael C. Walker

Format:

Paperback / softback

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Description

The Practical Marketing Handbook of Definitions Take a few minutes to test yourself. Below is a sample list of a dozen terms taken from this book. If several of them are less familiar to you, THE PRACTICAL MARKETING HANDBOOK of DEFINITIONS could be a valuable resource. If all twelve of the terms are readily familiar to you, congratulations! But please consider giving a copy to a friend or associate who may not be so enlightened. The "Even Dozen" Test: Augmented cash guarantee Balloon copy Consensual validation Customer service index Fallout Halo effect Index method Market drift Noted score Psychodrama Sales decay constant Trade position discount Thank you for your time. Enjoy the book.

Release date NZ

August 16th, 2004

Author

Michael C. Walker

Audience

General (US: Trade)

Country of Publication

United States

Edition

2nd edition

Illustrations

black & white illustrations

Imprint

AuthorHouse

Pages

232

Publisher

AuthorHouse

Dimensions

127x203x13

ISBN-13

9781418436933

Product ID

1869733

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