Marketing to Seniors

By:

Michael C. Walker

Format:

Hardback

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Description

Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.

Release date NZ

June 27th, 2002

Author

Michael C. Walker

Audience

General (US: Trade)

Country of Publication

United States

Edition

2nd ed.

Illustrations

black & white illustrations

Imprint

AuthorHouse

Pages

276

Publisher

AuthorHouse

Dimensions

152x229x19

ISBN-13

9780759691162

Product ID

2066440

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