Business & Economics Books:

Marketing to Seniors

Format

Hardback

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Marketing to Seniors by Michael C. Walker
$58.99
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Description

Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.
Release date NZ
June 27th, 2002
Country of Publication
United States
Edition
2nd ed.
Illustrations
black & white illustrations
Imprint
AuthorHouse
Pages
276
Dimensions
152x229x19
ISBN-13
9780759691162
Product ID
2066440

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