Our world is an extremely inefficient and impoverished place in comparison to what it could be. There is a vast amount of room for improvement in the world around us that goes unnoticed because of simple grooved-in thinking. Even when new discoveries are made or new technology implemented, we may get far less than maximum benefit because potential applications do not occur to anyone. This book has a threefold purpose. A lot of discussion nowadays concerns "thinking outside the box." The best way to teach such thinking is through examples. The generation of new ideas will also be enhanced by systematically categorizing ideas into patterns. This will reveal several approaches to generating new ideas. The final purpose of this book is to contribute 300 new ideas for products, inventions and improvements.