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The Package Design Book on Hardback
The Package Design Book on Hardback
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The Package Design Book

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Description

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main categories - beverages, food, body, luxury, and other markets - and no fewer than 50 sub-categories. Featuring a selection of hundreds of works, this book brings together Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but anyone with an interest in the creative process of packaging. About the series Bibliotheca Universalis - Compact cultural companions celebrating the eclectic TASCHEN universe!

Author Biography:

Pentawards is the leading worldwide network dedicated to packaging design. Committed to recognising excellence in design and providing a source of inspiration, Pentawards connects the global packaging design community through their annual competition, conferences and networking events. Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.
Release date NZ
August 11th, 2022
Audience
  • General (US: Trade)
Contributors
  • Edited by Julius Wiedemann
  • Edited by Pentawards
Country of Publication
Germany
Edition
Multilingual edition
Imprint
Taschen GmbH
Pages
672
Publisher
Taschen GmbH
Dimensions
150x205x47
ISBN-13
9783836555524
Product ID
27182619

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