The "New York Times Guides" are designed for students, professors and business professionals - anyone interested in staying current in business today. A collection of business articles related to each discipline from The New York Times, these guides provide context for the effects of change on all aspects of business. Also included are articles from CyberTimes, the online-only technology section of The New York Times on the Web. Each article was selected for its relevance to the business world. In adopting any of the "New York Times Guides", students are not only purchasing the contents between the covers, but also unlimited access, via password, to related "New York Times" articles. Articles are linked from the South-Western College Publishing/New York Times Web site (http://nytimes.swcollege.com) on an ongoing basis as news breaks.
Table of Contents
1. MANAGEMENT IN A CHANGING ENVIRONMENT. It's Synergy, Baby. Groovy! Yeah!, Nancy Hass. Tasty Morsels and Digestive Challenges for AT&T, Seth Schiesel. Will GE's Fresco Bring Good Things to Fiat?, John Tagliabue. With the Best Research and Intentions, a Game Maker Fails; Amy Harmon. 2. MANAGING HUMAN RESOURCES IN A CHANGING WORKPLACE. Maybe "Rages" Aren't What They're Cracked Up to Be, Pam Belluck. Retaliation Lawsuits Are a Treacherous Slope, Richard A . Oppel Jr. Why Labor Feels It Can't Afford to Lose This Strike, Steven Greenhouse. I Want to Be a Chairborne Ranger: Boot Camp for the Office, Abby Ellin. 3. THE ROLE OF MANAGEMENT THEORY. Peter Drucker Still Preaches Customers Over Profits, Fred Andrews. Science Squints at a Future Foged by Chaotic Uncertainty, Malcolm W. Browne. Applying Complexity Theory to Business Management, Steve Ditlea. 4. LEADERSHIP. Akio Morita, Key to Japan's Rise as Co-Founder of Sony, Dies at 78; Andrew Pollack. Professor Oprah, Preaching What She Practices; Bill Dedman. Taking Risks and Allowing Failures, Roundtable Discussion. 5. MANAGEMENT AND THE ROLE OF ATTITUDES, VALUES AND ETHICS. How coke Stumbled in Handling European Contamination Scare, Constance L. Hays with Alan Cowell and Craig R. Whitney. Philip Morris Acknowledges Smoking's Link to cancer, Barry Meier. You've Got Mail. You're Being Watched.; Jeffrey L. Seglin. 6. MANAGEMENT AND THE FUTURE. It's Long Boom or Bust for Leading Futurist, Steve Lohr. What Sex Sites Can Teach Everyone Else, Corey Kilgannon. A Leaderless Orchestra Offers Lessons for Business, David Leonhardt.