A guide to the major food trends of today from the team behind "The Green Consumer Guide". The book takes the reader along the supermarket shelves, explaining what's already available, what's coming up and what it means for our health and the environment. Subjects covered include: health - are new foods the answer to obesity, cancer, depression and a range of health issues?; new organic food - what's available and where; ingredients - how should we decipher food labels?; low fat/non-fat food - does it work?; GM foods - should we eat them?; functional food - what is it? Why does the food industry know all about it when consumers don't?; and brands - what's behind Benecol, the Columbus Egg, Quorn and Yakult?. The book concludes with a manifesto on what should and shouldn't be done by the food industry and a list of a dozen New Food Stars: companies that are doing things right.

Author Biography

Elkington and Hailes helped trigger a consumer revolution with The Green Consumer Guide, and co-founded Europe's leading environmental strategy consultancy, SustainAbility. Co-author of THE NEW FOODS GUIDE.