The 21st century calls for a methodology that efficiently and effectively addresses organizational issues. That is why author Phillip C. Reinke created DMADD (Define/Measure/Analyze/ Develop/Deliver). This methodology is capable of taking your organization from simply surviving to thriving. "Visionary and expert, Reinke champions DMADD(c). The New Brass Ring is always slightly ahead of your brain...you haven't quite internalized one revolutionary advancement before others come along. Such innovative insight, fortified by the principles of leading transformational giants, reinforces Reinke's place aside the likes of Deming." --Rick Shults, Executive Director, Process Improvement - Certified Master Blackbelt "Years ago, Phil differentiated himself, with his ability to consistently deliver creative results and meet challenges. I could see DMADD's beginnings before he formally named it. The 21st century is the place for DMADD and The New Brass Ring is its introduction." -- Robert Malanga - Chief Operating Officer, LightGen, LLC "The economy and market demands a change in the way we need to address issues and face challenges. It is ripe for a new idea. The New Brass Ring quenches my thirst for what I know will make a huge difference in organizational performance. I want more and I know where to get it!" -- Mike Borrone, Founder and President enVision Staffing Solutions, Inc. Philip C. Reinke is founder of The Continuous Improvement Institute (Cii) His career in organizational improvement has spanned the likes of HJ Heinz, GE, CSX, First Data, Western Union and Kaplan Higher Education. Find out more at www.philreinke.com.