Which are Australia's most promising companies? What are their key success factors? this second edition of the Most Promising Companies in Australia provides fascinating insights into some of Australia's most innovative enterprises and explains the strategies that have positioned them to be the winners of the future. Based on objective assessment criteria and the nominations of a team of highly respected business journalists, over 500 companies were initially screened to determine which companies displayed the necessary attributes to be deemed our most promising companies. Assessment criteria included: innovative business processes; strong customer and market focus; highly developed performance culture; strong commitment to people development; and, commitment to innovation and creativity. Whether you are a business leader, an investor, a manager or business student, the Most Promising Companies in Australia offers invaluable insights into those companies that promise to be the high performers of tomorrow's business world.