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The Mom Factor

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The Mom Factor

What Really Drives Where We Shop, Eat, and Play

Format

Hardback

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The Mom Factor by Nora Lee
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Description

Moms are the decision-makers when it comes to where their families will shop, eat, and go for fun. Tap into this large but often overlooked market by learning what attracts moms and keeps them and their families coming back.

Author Biography

Nora Lee is an entertainment industry consultant and a regular contributor to Entertainment Management Magazine. She lives in Los Angeles.
Release date NZ
April 1st, 2005
Author
Country of Publication
United States
Imprint
Urban Land Institute,U.S.
Pages
131
Dimensions
152x228x17
ISBN-13
9780874209440
Product ID
1862600

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