This is a book for business owners who were trained well for a job, but not for running and growing a company. That's about 95% of all SME business owners. Most owners have had little formal guidance on how to run their business, and even less have had training on how to grow their company efficiently. They are great at their job (because that's what they have had years of training for) but often struggle with the other aspects such as business strategy, marketing, sales, finance, and team management. The Missing Instructions aims to plug the most common knowledge gaps, and help you overcome the headaches that many entrepreneurs suffer from. If you know you are great at what you do, but the results aren't yet arriving or it's taking an unbelievable amount of effort to make it happen, this book is for you. Learn from the experiences of two real world business owners, and save yourself a long and pointless journey of trial and error! Success doesn't have to be as difficult to achieve as you think...