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The Media Industries and their Markets on Hardback
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The Media Industries and their Markets

Quantitative Analyses
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Description

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

Author Biography:

PATRICK-YVES BADILLO is a Professor at Aix-Marseille University, France; formerly Director of the School of Journalism and Communication of Marseille, 1997-2008; Director and Founder of the Research Institute on Information and Communication; Project Manager, French National Research Agency. Recent publications: Les 100 mots des Télécommunications, Le Nomadisme Numérique, Le Calcul Intensif, Ecologie des Médias.   JEAN-BAPTISTE LESOURD is a Professor at Université de la Méditerranée, France (School of Journalism and Communication of Marseille). He is collaborating with several universities worldwide: University of Geneva (School of Business) in Switzerland, and the University of Western Australia (School of Economics and Commerce). He is interested in economic and financial information, in the economics of media, and in the ethics of financial communication. He has published several books and a number of refereed papers.
Release date NZ
September 17th, 2010
Audience
  • Professional & Vocational
Contributors
  • Edited by J. Lesourd
  • Edited by P. Badillo
Illustrations
XV, 231 p.
Pages
231
Dimensions
140x216x20
ISBN-13
9780230277700
Product ID
6927151

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