Self-Help Books:

The Mechanism of Mind

Understand how your mind works to maximise memory and creative potential
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Paperback / softback
The Mechanism of Mind by Edward De Bono
$38.00

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Description

The classic bestseller presenting Edward de Bono's model of the mind The Mechanism of Mind presents Edward de Bono's original theories on how the brain functions, processes information and organises it. It explains why the brain, the 'mechanism', can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life's work, namely 'natural thinking', 'logical thinking',' mathematical thinking' and 'lateral thinking'. De Bono also outlines his argument for introducing the word 'PO' as an alternative to the word 'NO' when putting lateral thinking into practice. Drawing on colourful visual imagery to help explain his theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, The Mechanism of Mind remains as fascinating and as insightful as it was when it was first published in 1969. This is a must-read for anyone who wants to gain a greater understanding of how the mind works and organises information - and how Edward de Bono came to develop his creative thinking tools.

Author Biography:

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike. www.debono.com
Release date NZ
July 2nd, 2015
Pages
352
Audience
  • General (US: Trade)
Country of Publication
United Kingdom
Imprint
Vermilion
Dimensions
135x216x26
ISBN-13
9781785040085
Product ID
22867269

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