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The Marketing Planning Workbook on Paperback by Sally Dibb
The Marketing Planning Workbook on Paperback by Sally Dibb
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Marketing Planning Workbook

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Marketing Planning Workbook

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Paperback
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Description

Sally Dibb and Lyndon Simkin present a clear, systematic approach to marketing planning. They first outline the main features of the key planning techniques and strategies. Then, involving the assessment of marketing opportunities and resources, they present a step by step guide to the ways to determine market objectives and develop a plan for their implementation and control.
Release date NZ
February 29th, 1996
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Country of Publication
United Kingdom
Illustrations
forms
Imprint
Cengage Learning EMEA
Pages
235
Publisher
Cengage Learning EMEA
ISBN-13
9781861523495
Product ID
2065924

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