The Internet Age of Competitive Intelligence

Name: The Internet Age of Competitive Intelligence
SKU: 3634940
Price: 283.00 NZD
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Description

A reflection on the topic of competitive intelligence (CI), this text seeks to respond to changes in the field during the 1990s. The authors point out that CI users have to change what they are doing, show why they are doing it, and provide ways of doing it. They review the problems in the development of CI since the 1980s, discuss the impact of the Internet and the rise in use of other secondary sources, and draw from and provide access to the growing body of CI information, knowledge and literature. Combining a scholarly approach with hands-on advice, the study covers the radical changes in on-line database searching and ways in which the Internet has fundamentally modified how we think of accessing data. It explores and reports the major body of work from the Society of Competitive Intelligence Professionals.

Author Biography:

JOHN J. McGONAGLE is Managing Partner, The Helicon Group, a consulting firm in Blandon, PA. Author or coauthor of 11 business books and numerous articles in business, law, and economics, including Protecting Your Company Against Competitve Intelligence (Greenwood,1998), he has been an adjunct lecturer at Lehigh University and Allentown College, where he developed and taught the course on competitive intelligence. He received the Fellows Award in 1998 from the Society of Competitve Intelligence Professionals. CAROLYN M. VELLA is Founding Partner of The Helicon Group. She has published widely in the journals serving the business community and on competitive intelligence specifically, and is the author or coauthor of five other books on CI, including A New Archetype for Competitive Intelligence (Quorum,1996). Selected as an Outstanding Woman of America for 1983, she travels widely here and abroad lecturing on CI and other topics.

Release date NZ

January 30th, 1999

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Pages

240

Dimensions

156x234x14

ISBN-13

9781567202045

Product ID

3634940

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