'A startling, provocative and potently useful book' Sunday Times What blinkered Einstein and Edison? Why did Steve Jobs and NASA make lethal errors of judgement? How might environmental disaster and social inequality be averted? It is time for us to learn a new way of thinking. The twenty-first century presents complex problems that require a wiser way of reasoning, one that recognises our current limitations, tolerates ambiguity and uncertainty, balances multiple perspectives, and bridges diverse areas of expertise. Whatever our age and experience, whether a NASA scientist or a school student, we will benefit from wielding our minds with insight, precision, social sensitivity and humility. In an exhilarating journey through current research, drawing on insight from Socrates to Benjamin Franklin and some of the world's most successful industries, award-winning science journalist David Robson shows how to build a cognitive toolkit to help us all maximise our full potential.

Author Biography

David Robson has worked as an editor at New Scientist and BBC Future, where he specializes in topics related to neuroscience and psychology. His writing has also appeared in Nature, the Observer and the Washington Post. He lives in London.