Business & Economics Books:

The Information Superhighway

Strategic Alliances in Telecommunications and Multimedia



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The Information Superhighway by Randall L. Carlson
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Cable companies are allying with long distance telephone and entertainment companies, telephone companies are allying with equipment suppliers and entertainment companies, multi-media companies are allying with everyone from museums to studios and travel agents. This text explores the shape of these partnerships and how they lower entry fees, consolidate technologies and influence regulatory structure. Randall L. Carlson has surveyed 90 companies involved in the Information Superhighway and looks at the way in which management are developing their organizations to make new technologies and services possible in an increasingly competitive market. His conclusions offer an insight for anyone interested in the Information Superhighway, strategic alliances and the implications of multimedia technologies.
Release date NZ
April 17th, 1996
Country of Publication
United Kingdom
XIII, 150 p.
Palgrave Macmillan
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