Non-Fiction Books:

The History of Mitsubishi Corporation in London

1915 to Present Day
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!
$604.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $151.00 with Afterpay Learn more

6 weekly interest-free payments of $100.67 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 11-21 June using International Courier

Description

The History of Mitsubishi Corporation in London examines the culture clashes, the friendships and the changing businesses that Mitsubishi Corporation's London branch oversaw in the eighty-five years following its foundation. It examines the paradox of how Mitsubishi Corporation could operate internationally for nearly a century, and still remain resolutely Japanese. Mitsubishi's London branch grew to become the hub of its business in Europe, and the European coordinator for aiding Japan's economic miracle. With the slowdown in Japanese economic growth, however, Mitsubishi Corporation's mission of representing Japan is no longer so profitable. This book asks whether the corporation needs to change its mission, as well as controversially questioning whether information technology is in fact a barrier to, rather than a driving force for, successful globalization. As a long-term employee of Mitsubishi both in Tokyo and London, Pernille Rudlin has had unprecedented access to the corporation's people, archives and company culture. No other corporate history has examined a Japanese subsidiary in such detail, including interviews with more than thirty employees past and present. Using her unique perspective, Rudlin blends historical, cross-cultural and management approaches to bring new insights into the world of Japanese corporate culture in Britain.

Author Biography:

Pernille Rudin worked for the Mitsubishi Corporation for nine years, in both London and Tokyo. She is a graduate of Oxford University and Insead Business School, and co-author of Kaishano Nakano Gaikokujin (Outsiders inside the Japanese Company).
Release date NZ
April 6th, 2000
Audience
  • Professional & Vocational
Pages
256
Dimensions
140x216x24
ISBN-13
9780415228725
Product ID
1740756

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...