Who here is baffled by email marketing? Many salons now have some kind of computerised reception system: maybe you've got your reception system set up but you don't feel you're using it to its full potential? Wouldn't it be great to get a little more out of your investment? Or maybe you just want to make sure every possible marketing pillar is in place and you're maximising the potential of your salon business. through my mentoring work, I have noticed how much salon owners love to spend money on their reception systems. Beautiful, modern PCs and Macs, very often accompanied by hefty monthly invoices from their chosen software supplier. I'm sorry to say that I didn't see much evidence at all of email marketing, and what I did see was pretty uninspiring: usually poorly written, often bland and uninteresting and very rarely sent with any kind of expectation in mind at all. This book is for the salon owner that likes to feel they are getting value for money: it's high time that beautiful reception system earned its place on reception!