How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides coverage of crucial industrial sectors in the Thai economy, comparisons between the past and the present Thai economy and a variety of studies aiming to explain the behaviour of Thai executives and consumers.
Author Biography
Dr John Walsh is Assistant Professor of Marketing and Communications at Shinawatra International University, Bangkok. His doctorate was awarded by the University of Oxford for research into international management. Prior to living in Thailand, he worked in Sudan, Greece, South Korea, Australia, the UAE and his native Britain.
