The Global News Challenge

Market Strategies of International Broadcasting Organizations in Developing Countries

By:

Anne Geniets

Format:

Hardback

Series:

Routledge Advances in Internationalizing Media Studies

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Description

The Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information, international news providers traditionally had an influential position. With the ongoing media liberalization, however, commercial domestic providers have gained in strength to become strong competitors. Additionally, in a number of countries, pan-Arab broadcasting enterprises have widened their reach, contributing to the growing competition for traditional international providers such as the BBC or France 24. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia. It is unique in providing a theoretical framework by which to analyze demand and usage of and trust in news from international broadcasters across the whole population, not just opinion leaders. It outlines the strategic options for international broadcasters in these evolving market contexts.

Author Biography:

Anne Geniets is a post-doctoral research associate at the Reuters Institute for the Study of Journalism and a researcher at the Oxford Internet Institute (OII) at the University of Oxford, UK.

Release date NZ

April 4th, 2013

Author

Anne Geniets

Audiences

Postgraduate, Research & Scholarly
Undergraduate

Illustrations

8 Tables, black and white; 16 Line drawings, black and white; 24 Illustrations, black and white

Pages

188

Series

Routledge Advances in Internationalizing Media Studies

Dimensions

152x229x18

ISBN-13

9780415640664

Product ID

20897714

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