Much of life is spent in arguing, domestically, at work, professionally, or it just happens that way. Most arguments are futile wastes of time. Neither the participants nor the audience learn anything. Between men in crowded pubs arguments can even lead to physical fights, usually for no purpose. Yet intelligent argument is often the only sensible way to advance our many causes, to spread knowledge and to achieve progress. It is one thing to sound impressive, to devastate the opposition, to make a great impression. It is by no means the same thing to change people's minds, to convince them by your arguments. Persuasion is achieved more often than not by quiet, rather than devastating argument. This is where Chester Porter's insightful book THE GENTLE ART OF PERSUASION comes in. Yes, the barrister and QC formally known as the smiling funnel web will teach you a couple of tricks or two that he's perfected over the years. Chester Porter QC shares his brilliant advocacy skills, insight and years of experience as a successful barrister to teach us "the gentle art of persuasion". Chester explores the ethics of public speaking and all forms of "persuasion".This book is an indispensable tool for anyone who wishes to learn how to argue effectively. Please note that this book is not catering for lawyers or members of the legal fraternity as such (although it will pick up some of this market - a cinch) but to a much wider audience. It's about getting good sound advice and wisdom from someone who has learned how to argue convincingly and effectively for the best part of his life - someone who can articulate ideas simply and without pomposity.