Business & Economics Books:

The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age

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Description

Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness.

Author Biography

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Release date NZ
November 16th, 2005
Author
Audience
  • Professional & Vocational
Country of Publication
United States
Imprint
McGraw-Hill Professional
Pages
272
Publisher
McGraw-Hill Education - Europe
Dimensions
140x211x16
ISBN-13
9780071462150
Product ID
2065672

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