When it comes to performance, great businesses and impressive individuals do more than simply deliver their numbers. They also engage with us; they make a human connection; a great performance moves us in some fundamental way. Great companies, great teams, and great individuals are defined y a wider set of abilities that create extraordinary levels of performance. This book explores the mindsets and techniques used by top performing artists and adapts these for the creation and delivery of great business performance. Based on five core principles – 'Adopt the Artistic Mindset', 'Build Connected Ensembles', 'Create Compelling Narrative', 'Rehearse Creatively', 'Deliver Brilliant Performances' – the authors bring together unique perspectives and methods for anyone in business who wants to excel in their work and career. AUTHORS: Dr Mark Powell is a business writer, consultant and entrepreneur with over 30 years experience. His increasing focus has been using performing arts to solve modern day business challenges. Jonathan Gifford is a business author who formerly worked in advertising and magazine publishing. He studied philosophy at University in Kent and played saxophone semi-professionally. SELLING POINTS: . A new perspective on achieving great business performance based on lessons from the world's leading performance artists . How to create great performing teams, individuals and companies . Original insights from the world of performing arts and the artists that move us through their performances . Written by authors who have successfully trained high performers in business