JAMIE ANDERSON is jointly Professor in Strategic Managementat Antwerp Management School and the Lorange Institute inSwitzerland, and visiting lecturer at London Business School. Hisarticles have appeared in publications such as CaliforniaManagement Review, MIT Sloan Management Review, the FinancialTimes and Wall Street Journal. Jamie has developed executiveprograms focused on strategy and innovation for many Fortune 500companies, and is a best-selling case author. JORG RECKHENRICH is artist and founder ofArt-Thinking Consulting, and Professor of Innovation and Creativityat the Lorange Institute, Switzerland. He is also visiting lecturerat London Business School and ESMT Berlin. Named as one of the Top 25 Management Thinkers of the year' by the managementjournal Business Strategy Review', Jorg workswith many prominent international firms. He has developed a toolfor evaluating the creativity of top-level management in largecorporations that has been adopted by a leading executive searchfirm. MARTIN KUPP is a program director and member of thefaculty at the European School of Management and Technology (ESMT),Berlin. His research interests focus on strategic innovation,corporate creativity and competitive strategy. Martin has widelypublished in journals like California Management Review, MITSloan Management Review, Business Strategy Review, Wall StreetJournal, Rotman Magazine and the Economic Times of India.Martin has designed and taught on executive education programs formany multinational corporations like Allianz, Coca-Cola, MAN,Metro, Rosatom, Siemens, and ThyssenKrupp. He is an award winningcase author, and conducts seminars on the writing and teaching ofcase studies at academic institutions around the world.