The feminisation of public relations

By:

Greg Smith

Format:

Paperback / softback

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Description

There I was: a lone male among more than 30 females. Then it suddenly hit me. I was an oddity - a male in a female profession, public relations. Women outnumber men three to one, and the figure is increasing. But why is this happening? This landmark study focuses on the PR profession in Australia (and includes data from other countries). With surveys, interviews and focus groups of students at four universities and communicators from all areas of the profession, this work considers what the long-term effects of this global trend might be.

Release date NZ

June 10th, 2009

Author

Greg Smith

Audience

General (US: Trade)

Pages

304

Dimensions

152x229x17

ISBN-13

9783639164756

Product ID

3072985

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