The Fall of Advertising and the Rise of PR

Name: The Fall of Advertising and the Rise of PR
SKU: 1717462
Price: 38.00 NZD
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Description

Publicity first, advertising second: This is the provocative message that marketing gurus Al and Laura Ries deliver with The Fall of Advertising and the Rose of PR. Today’s brands are born with publicity, not advertising. In fact the Rieses show an astonishing number of brands, including the Body Shop, Starbucks, Wal-Mart, Beanie Babies, Oracle and Yahoo!, have been built with virtually no advertising. With lively case histories and a step-by-step plan for creating buzz in the PR era, this book shows readers how and why publicity will assume the major role in product launches, with advertising solidifying brands rather than creating them. This will be the essential primer on brand-building in the public relations era.

Author Biography:

Al Ries’s previous books are The 22 Immutable Laws of Marketing, Bottom-Up Marketing, Marketing Warfare and Postitioning. He is one of the world’s best-known marketing strategists and consults for some of the largest corporations in North America, South America and the Far East. He lives in New York. Al Ries and his daughter and business partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and Business Week bestseller. For more information, visit www.ries.com.

Release date NZ

October 7th, 2004

Author

Audience

Professional & Vocational

Pages

320

Dimensions

135x203x18

ISBN-13

9780060081997

Product ID

1717462

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