An essential guide to NFTs and how widely they affect how we connect, create and sell online in an ever-evolving society. 'The Everything Token cuts through the clutter and lays out a blueprint of what you can learn from that top 1% of companies that are using NFTs right' Gary Vaynerchuk 'NFTs were a mystery to me. Thanks to this book, both the economics of NFTs and how businesses can use them are now in sharp focus and no longer mysterious. It helps, too, that the book was so much fun to read!' Paul Milgrom, Nobel Laureate in Economics NFTs cause excitement and skepticism. How much value can a token hold? What drives this value? The Everything Token is an essential primer on NFTs (non-fungible tokens), explaining their use, purpose, and how businesses can create and exploit them to develop new product lines, building customer loyalty and increased revenues at the same time. Together, Stephen, a marketing professional, and Scott, a Harvard Business School professor, have spent much of the past few years embedded in NFT communities and helping launch NFT products. As self-described beta testers of this brand-new technology, they've seen its power first-hand and aim to educate others on the importance, uses and purpose of NFTs and surrounding, ever-evolving technologies. Demystifying the complexities, two experts in NFTs show why we should take NFTs far more seriously than their reputation as fun digital art collectibles suggest. They have a wider variety of uses than one may realise. Gripping and accessible, this book provides a guide and an insight into what can often be a hard-to-grasp area of technology.