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The Everything Guide to Writing Copy by Steve Slaunwhite
The Everything Guide to Writing Copy by Steve Slaunwhite
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The Everything Guide to Writing Copy

From Ads and Press Release to On-Air and Online Promos--All You Need to Create Copy That Sells
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Description

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
Release date NZ
June 14th, 2007
Audiences
  • Postgraduate, Research & Scholarly
  • Undergraduate
Illustrations
Illustrations, black and white
Pages
304
Dimensions
203x251x20
ISBN-13
9781598692518
Product ID
3686219

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