It's no secret-starting a company is hard.But running a sustainable, revenue-generating business that will adapt and scale through years of economic change? That's far more challenging.Since starting his first company at age sixteen, Chop Dawg founder/CEO Joshua Davidson has become an expert at understanding long-term company-market fit. Through observation, listening, and emotional intelligence-lost arts in the entrepreneurial world-Joshua has developed trusting relationships with customers while building a thriving team to serve them.However, Joshua didn't always think like a long-term leader. In 2013, the growing pains of running a start-up had brought his team to the brink of a breakup. Faced with the threat of going out of business, Joshua had to reverse-engineer his company (and himself) to get it back on track.The result was a framework that any entrepreneur can use to build a sustainable business. With hard-won insight, humor, and an insider's knowledge of the entrepreneurial space, Joshua dispels the myths and false promises that entrepreneurs are often too keen to believe in when starting out, and lays out a practical framework for lasting success.