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The Emergence of Modern Marketing on Hardback
The Emergence of Modern Marketing on Hardback
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The Emergence of Modern Marketing

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Hardback
$565.00
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Description

Modern marketing and advertising deeply influences the way we perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom.

Author Biography:

Roy Church is the (Emeritus) Professor of Economic and Social History at the University of East Anglia. Andrew Godley is the Director of the Centre for International Business History, University of Reading.
Release date NZ
January 1st, 2003
Audience
  • Tertiary Education (US: College)
Contributors
  • Edited by Andrew Godley
  • Edited by R.A. Church
Pages
160
Dimensions
156x234x11
ISBN-13
9780714653907
Product ID
7800748

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History of specific subjects >
Economic history
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